It is even nicer to see them doing it in a half-hearted, incompetent and unsuccessful way in a desperate attempt to emulate your achievements.
Organic SEO is not something you can achieve overnight, and paying for Google Adwords in a desperate effort to emulate that in a highly competitive marketing environment is a sure fire way to burn £50 notes for no reward.
Keep up the poor work. :-)
(Good to know they read the blog)