More job losses

With MacKenzie's mill paying off another 11 staff, you have to ask: is there a less successful strategy that can be followed for Harris Tweed?

The existing strategy has lead a premier, premium, product that sustained vast numbers of jobs across the islands being turned into an empty shell with no production; and damn all sales.

The wise man has his say:

We continue striving to re-invent our excellent product which has been totally devoid of promotion for the last 40 years.

Ignoring the nonsense about 'no promotion', just how you reinvent a product by removing customer choice and offering only a product no-one wants, is beyond even me.

With the other mills striving to fill the production gap, and re-inventing the product by supplying customers with what they want, the situation could be so much worse. From having 99% of the world market, MacKenzie's are going to end up with a tiny share of a much reduced market.

Haggas will have to re-invent the cash pile that he has lost as a result of his 'strategy'.