Google adwords
The only advertising that our business does is via Google Adwords; having abandoned print advertising almost entirely.
I've just spent today reducing our exposure and the range of advertising that we do, as we need a bit of a breather to catch up with all the work that has been generated.
We estimate that every £1 spent on the internet - domains, Adwords etc - is generating about £350 in new turnover, which is a good result by any reckoning, but we actually need to throttle growth for a few months so that we can properly control and assess how we manage that growth.
It's a good complaint, but we need a bit of a life over the summer and to catch up with everything else that is going on.
I've just spent today reducing our exposure and the range of advertising that we do, as we need a bit of a breather to catch up with all the work that has been generated.
We estimate that every £1 spent on the internet - domains, Adwords etc - is generating about £350 in new turnover, which is a good result by any reckoning, but we actually need to throttle growth for a few months so that we can properly control and assess how we manage that growth.
It's a good complaint, but we need a bit of a life over the summer and to catch up with everything else that is going on.
5 comments:
nice advert for google anyway!
Learn English man- how can you give a thing up "almost entirely"
??
Can't help thinking that if advertising so simply generates a 350% return you should be expanding like nutters not throttling growth. Then again, may be you fished a small amount of business with a minimum of effort so your basic maths is screwed. Probably the latter.
Anon 12:16. Thanks for your kind wishes.
We have paused advertising to get a breather and to work out how to ensure that we can cope with 25% growth again this year - software, staffing, procedures etc
It's a comparatively quiet time just now, so we can plan and test the revised campaigns before it gets busy again in October.
Anon 6:44 - oh dear; back to school.
Sometimes the worst thing a small company can do is expand too quickly so, Angus, I think you are correct in your strategy. Too many companies do so and, then, find that they are unable to cope with a much larger workload.
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