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The truths they don't want you to read....

Tuesday, November 27, 2007

Slogans

"The Best Small Country in the World" - rubbish, meaningless, underwhelming. Good riddance.

Has been replaced with

"Welcome to Scotland"
- which the culture Minister describes as "This is about showing what a modern, vibrant and successful country Scotland is."

How does she figure that one out? It's the same as on the road-sign at Berwick for the past one hundred years.

Look -- it's about showing what a welcoming country Scotland is.

That bloody simple, and if the atry-farty ones have spun you another line about dynamism, openness, typefaces and the bold strong lines in the letters then you al need to be taken out, transported to the nearest tourist shop and beaten around the head with a twee stuffed Loch Ness monster in a ginger wig and tammy until you see sense.

BTW: How much did this stunningly original idea cost us?

2 comments:

Anonymous said...

SCOTLAND- small enough to care, large enough to breath.

Anonymous said...

I wondered that too, Angus. LS