As a spokesman said:
Today we are providing more evidence of our commitment in support of the Western Isles and everyone in those communities. We are investing £2.5m on these transitional arrangements for consumers next year. This will ensure all consumers will face rises of no more than 50% in any year over the transitional period.Bunting in the streets, and double hemlock all around.
Of course, this isn't the vicious, nasty, rapacious oil companies but a bastardised version of the press release from Keith Brown and the SNP Government as the ferry fare increases are reduced from fatal to utterly crippling.
There is, as always, and alternative view.
This view is from the derrière of Mr Brown where Mr Allan was obviously desperately searching for promotion, as he described a 50% increase as "major progress". Please protect me from "minor progress".